Brand Management

We offer an extensive range of services designed to meet the sophisticated needs of luxury brands.

Brand Positioning

Brand positioning is fundamental to showcasing and communicating our unique value in the market. Our strategy focuses on highlighting our strengths and distinguishing ourselves from competitors, establishing our brand as a leader in the luxury sector. Our extensive relationships with travel retailers and airport operators provide us with a significant advantage. These connections enable us to secure prime, highly visible locations for brand positioning, which in turn drives impressive sales performance.

Training and Education of Brand Sales Teams

By providing ongoing education and support, we help sales teams stay current with industry trends and innovations, ensuring they can deliver exceptional customer experiences and achieve outstanding results. Our commitment to training ensures that your brand's sales representatives are not only knowledgeable but also motivated and prepared to contribute to your brand’s success.

We offer comprehensive training and education programs designed to empower brand sales teams with the skills and knowledge they need to excel. Our training services are tailored to meet the specific needs of each brand, ensuring that sales teams are well-equipped to represent and sell your products effectively.

Recruitment Services

By leveraging our industry expertise and connections, we help brands build strong, capable teams that drive success and growth in the competitive retail landscape.

Our specialized recruitment services for the luxury retail sector, focusing on finding top talent for roles such as Brand Managers, Buyers, Visual Merchandisers (VM), and Trainers. Our extensive network and deep connections allow us to effectively match the right candidates with the right opportunities.

Brand Ambassador Services

We offer Brand Ambassador services, providing skilled professionals who represent your brand with expertise and dedication. Our Brand Ambassadors are employed under our payroll, ensuring seamless integration into your operations and consistent, high-quality service.

We are fully compliant with Indian labor laws and hold the necessary licenses to operate across all airports in India. This regulatory alignment allows us to deploy Brand Ambassadors efficiently and effectively at key airport locations, enhancing your brand's visibility and engagement with travellers.

Our team is trained to embody your brand's values and deliver exceptional customer interactions, driving brand awareness and loyalty while ensuring a professional and impactful presence at every touchpoint.

Visual Merchandise Services

We understand Brand Merchandising Guidelines and Planograms very well. Ensure that all merchandising displays and layouts in travel retail locations align with the brand's guidelines for image, aesthetics, and product positioning, while maximizing visibility and appeal to travellers. Provide candid and regular reports on brand compliance with merchandising standards.

Event Management and New Launches

Targeting International Travellers

 

We understand the nuances of engaging international travellers who have limited time but a high propensity for impulse purchases. Our launch strategies focus on
creating eye-catching displays and immersive experiences that appeal to their specific tastes and preferences.

Culturally Relevant Campaigns

 

Given the diversity of travellers, we design campaigns that resonate across various cultures. Our product launches are inclusive, ensuring that they speak to a global audience while maintaining brand integrity.

Digital Integration

 

For a connected audience, we incorporate digital elements into the product launch. QR codes, social media tie-ins, and mobile-optimized content are used to create seamless digital interactions, enhancing engagement and making it easier for travellers to explore the new product.

Pop-Up Activations & Experiential Marketing

 

We specialize in organizing pop-up stores and experiential marketing events that give travellers a chance to interact with your product in unique ways. These activations encourage real-time engagement and increase the likelihood of on-the-spot purchases.

Product Demonstrations & Sampling

 

We arrange in-store demonstrations and product sampling events that allow travellers to experience the product before purchasing. In a competitive space like
travel retail, such experiences can significantly drive sales.

VIP & Exclusive Events

 

We organize exclusive events for frequent flyers, VIP lounges, and loyalty program members, offering them a first look at new product launches. These invite-only events create a sense of exclusivity and boost brand prestige.

Logistics & Coordination

 

We manage the complexities of logistics in travel hubs, ensuring that every aspect of the event, from setup to breakdown, is handled efficiently. We coordinate with airport authorities, customs, and vendors to ensure a smooth event execution.

Assisting with the Compliances

Shoulder the responsibility of navigating complex legal landscapes to protect clients from regulatory risks. We are registered with most airport authorities across India to conveniently facilitate all formal and legal processes for airport entry passes and permissions pan India. Provide legal assistance for local markets through our team of legal experts in travel retail.